#Adworld2024
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Ad World Showdown 2024

Awards Categories

Brand Advertising (Excellence)

The apex category shall acknowledge the highest achievers in the Advertising / Branding Domain

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Brand Experience & Strategy

Entries will be judged on how the customer journey, experience of the brand and optimization of every touch point led to increased brand affinity and […]

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Brand Identity (Design)

Entries should demonstrate how design has been used to define a brand or communicate its key messages; work in which a unique visual identity leads […]

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Brand Advertising (PR)

Entries will need to demonstrate ideas that engage in the field; work which leverages public spaces to communicate a message or immerse consumers in a […]

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Brand Advertising (Media Planning)

Entries should demonstrate an inspiring and innovative implementation of ideas; work which is enhanced and amplified by a game-changing channel strategy. Jury Criteria: 30% insight […]

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Brand Advertising (Traditional)

Entries will need to demonstrate ideas that engage consumers using any and every form of Traditional (Below the line and Above the line) media including […]

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Brand Advertising (Digital)

Entries will need to demonstrate ideas that engage consumers using any and every form of Digital media including but not limited to Social Media, Search […]

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Enquire Now

Grand Jury

Amiya Swarup

Amiya Swarup

Ernst & Young LLP
Aditya Menon

Aditya Menon

Aditya Birla Fashion and Retail Ltd.
Ajey Maharaj

Ajey Maharaj

Fortis Healthcare

Why Participate

  • RECOGNITION – Get crowned as a leader in the Ad World and gain recognition for your phenomenal work
  • VISIBIITY – Get featured in the Press Releases that announce the winners at our event
  • DISCOURSE – A chance to be speaker at our upcoming relevant events
  • SOCIAL – Social Media shout out on all major platforms
  • ADD ONs – Exclusive interviews/features/podcast to be featured in our forums
  • NETWORKING – Network and connect with the senior officials from the leading brands, publishers and agencies and establish an informal personal connect with the potential clients
  • TROPHY – Last but not the least, take home the beautiful reward of your hard work

 

13 Sep Regular Entry Closes

Nomination fees

Awards

Early Bird Entry

    24 June to 16 August, 2024

     

    • 12999 (Per Entry)

     

  • Plus 18% GST
Awards

Regular Entry

    17 August to 13 September, 2024
    • Less than 9 Entries – 15999 (Per Entry)
    • 10-29 Entries – 15499 (Per Entry)
    • More than 30 Entries – 14999 (Per Entry)
  • Plus 18% GST
Awards

Extended Entry

    14 September to 18 October, 2024
  • 19999 (Per Entry)
  • Plus 18% GST

Important Dates

  • Early Bird Entries Open
    24 Jun 2024
  • Early Bird Entries Close
    16 Aug 2024
  • Regular Entries Open
    17 Aug 2024
  • Regular Entries Close
    13 Sep 2024
  • Final Entries Open
    14 Sep 2024
  • Final Entries Close
    18 Oct 2024
  • AdWorld Showdown 2024
    22 Nov 2024

Rules & Criteria

ELIGIBILITY

  • The entry/campaign/service/brand was live, launched, aired, or been released to the public between 1 January 2023 and 31 October 2024 (Even if only part of it falls into this window).
  • The entry has been created within the context of a normal paying contract and genuine brief from a brand OR, if it’s a case of self-promotion or a non-profit organisation, the brand has approved all of the media / production / implementation. (You have permission to enter this work from the commissioning brand/brand-owning company. We may request proof of this permission directly with the brand)
  • You have included the brand contact details in the entry including name, position, and full contact details.
  • 4. The entry should not be speculative or conceptual advertising and should not be banned or withdrawn from airing.

If you’re unable to meet all the requirements on this list, your entry may be ineligible for the Ad World Showdown 2024. Failure to meet any of these requirements could result in your entry being disqualified or withdrawn without a refund.


EVALUATION CRITERIA

Entries across all Categories and Sub-categories (except Advertising Agency of the Year) shall be evaluated on the following criteria carrying equal weightage (10 points per criterion; 10 being the highest and 0 being the lowest that can be allotted):

  • Insight/Idea
  • Strategy
  • Execution
  • Impact/Reach/ROI/Results

Each criterion will carry the following weightage according to the respective category:

CATGEORY INSIGHT & IDEA STRATEGY EXECUTION IMPACT/RESULTS
BRAND EXPERIENCE & STRATEGY 20% 20% 30% 30%
BRAND IDENTITY (DESIGN) 40% 10% 40% 10%
BRAND ADVERTISING (PR) 20% 30% 20% 30%
BRAND ADVERTISING (MEDIA PLANNING) 30% 20% 20% 30%
BRAND ADVERTISING (TRADITIONAL) 20% 30% 20% 30%
BRAND ADVERTISING (DIGITAL) 20% 30% 20% 30%

This Advertising Agency of the Year Award shall honour the agency which supersedes the others in the Grand Score. The Grand Score of each agency shall be an aggregate of following:

  1. The total number of entries made across all the categories of this year’s edition of Ad World Showdown (3 points per entry)
  2. The number of entries qualifying to the Top-5 nominations and their cumulative bonus points (5 points per nominated entry)
  3. The number of Awards won by the agency and their cumulative bonus points (10 points per winning entry)

GS = [No. of Entries] X 3 + [No. of Nominations in top 5] X 5 + [No. of Winning Entries] X 10

The verdict of the Evaluation process of the entries shall be final and binding, and the Ad World Showdown 2024 or its Jury Members shall not be answerable to any person or entity for the judgment.