Entries should demonstrate how design has been used to define a brand or communicate its key messages; work in which a unique visual identity leads to consumer recognition or understanding.
Jury Criteria: 40% Idea; 10% strategy; 40% execution; 10% results.
Digital design including but not limited to websites, microsites, online publications, digital installations, apps, data visualisation etc.
Attendees’ physical and emotional journey that enhances the key messaging of the event through narrative and storytelling. The elements
of focus include the use of technology, interactivity and the multisensory experience.
Work designed for multiple online or offline channels which demonstrates a holistic user experience across multiple touchpoints.
Creation of a new brand or corporate identity for any product, service or organisation.
Rebrand / refresh of an existing brand identity for any product, service or organisation.
The design and construction of a permanent or temporary retail space / installation. Entries should demonstrate functionality, presentation of the brand values and ease of sale. Including, but not limited to, pop-up stores, seasonal displays, mobile demo units, department and specialist stores, banks, salons etc.
Exhibitions / experiences that make use of community & public spaces. Including, but not limited to, how the space is curated, designed
and built to enhance the experience of the attendee.
Beauty products & cosmetics, pharma, OTC drugs and wellness.
Beauty products & cosmetics, pharma, OTC drugs and wellness.
Consumer technology, homeware, furniture, lighting, toys, fashion, home appliances, other durables.
Consumer technology, homeware, furniture, lighting, toys, fashion, home appliances, other durables.
All food / drink, cleaning products, household goods and other FMCG packaging.
All food / drink, cleaning products, household goods and other FMCG packaging.
The use of packaging design to positively impact society. This may include but is not limited to, education, health, medical, global social
challenges etc.
The use of product design to positively impact society. This may include but is not limited to, education, health, medical, global social
challenges etc.
Innovative solutions in association with packaging. Brand-aligned, breakthrough and revolutionary ideas with forward-thinking
methods that are rooted in finding solutions to challenges and / or propelling a brand forward.
The use of new technologies, depth of development, techniques, methods and materials to create a truly innovative product with design solutions that enhance the quality of life through their functionality, problem solving, ease of use, ergonomics and product compliance with appropriate standards.
The overall design, direction and visual execution for brand identity, logo design, self-promotion, brand environment design, brand
collateral, corporate communications, promotional items and other comprehensive branding programmes.
Entries in these categories will focus on the overall design, direction and visual execution in a packaging design
How the copywriting brings the creative idea to life in a brand identity, logo design, self-promotion, brand environment design, brand
collateral, corporate communications, promotional items and other comprehensive branding programmes.
Entries in these categories will focus on how the copywriting brings the creative idea to life in a packaging design
Creative impact of the illustration on a brand identity, logo design, self-promotion, brand environment design, brand collateral,
corporate communications, promotional items and other comprehensive branding programmes.
Entries in these categories will focus on the creative impact of the illustration in a packaging design
Engagement through creative expression in a brand identity, logo design, self-promotion, brand environment design, brand collateral,
corporate communications, promotional items and other comprehensive branding programmes.
Entries in these categories will focus on engagement through creative expression in a packaging design
Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications,
promotional items and other comprehensive branding programmes.
Design aesthetics and storytelling conveyed through the use of typography in Packaging Design