#Adworld2024
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Ad World Showdown 2024

Brand Identity (Design)

Entries should demonstrate how design has been used to define a brand or communicate its key messages; work in which a unique visual identity leads to consumer recognition or understanding.
Jury Criteria: 40% Idea; 10% strategy; 40% execution; 10% results.

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Explore the categories

  • E01. Best Digital & Interactive Design
  • E02. Best Events Storytelling
  • E03. Best Multi Channel Experience Design
  • E04. Best New Brand Identity
  • E05. Best Rebrand / Refresh of an existing Brand
  • E06. Best Retail Experience Design
  • E07. Best Spatial & Sculptural Exhibitions and Experiences
  • F01. Best Beauty / Healthcare Packaging Design
  • F02. Best Beauty / Healthcare Product Design
  • F03. Best Consumer Durables Packaging Design
  • F04. Best Consumer Durables Product Design
  • F05. Best Consumer Goods Packaging Design
  • F06. Best Consumer Goods Product Design
  • F07. Best Eco-Friendly / Sustainable Packaging Design
  • F08. Best Eco-Friendly / Sustainable Product Design
  • F09. Most Innovative Packaging Design
  • F10. Most Innovative Packaging Design
  • G01. Best Art Direction – Brand & Communications Design
  • G02. Best Art Direction – Packaging Design
  • G03. Best Copywriting – Brand & Communications Design
  • G04. Best Copywriting – Packaging Design
  • G05. Best Illustration – Brand & Communications Design
  • G06. Best Illustration – Packaging Design
  • G07. Best Photography – Brand & Communications Design
  • G08. Best Photography – Packaging Design
  • G09. Best Use of Typography – Brand & Communications Design
  • G10. Best Use of Typography – Packaging Design

E01. Best Digital & Interactive Design

Digital design including but not limited to websites, microsites, online publications, digital installations, apps, data visualisation etc.

E02. Best Events Storytelling

Attendees’ physical and emotional journey that enhances the key messaging of the event through narrative and storytelling. The elements
of focus include the use of technology, interactivity and the multisensory experience.

E03. Best Multi Channel Experience Design

Work designed for multiple online or offline channels which demonstrates a holistic user experience across multiple touchpoints.

E04. Best New Brand Identity

Creation of a new brand or corporate identity for any product, service or organisation.

E05. Best Rebrand / Refresh of an existing Brand

Rebrand / refresh of an existing brand identity for any product, service or organisation.

E06. Best Retail Experience Design

The design and construction of a permanent or temporary retail space / installation. Entries should demonstrate functionality, presentation of the brand values and ease of sale. Including, but not limited to, pop-up stores, seasonal displays, mobile demo units, department and specialist stores, banks, salons etc.

E07. Best Spatial & Sculptural Exhibitions and Experiences

Exhibitions / experiences that make use of community & public spaces. Including, but not limited to, how the space is curated, designed
and built to enhance the experience of the attendee.

F01. Best Beauty / Healthcare Packaging Design

Beauty products & cosmetics, pharma, OTC drugs and wellness.

F02. Best Beauty / Healthcare Product Design

Beauty products & cosmetics, pharma, OTC drugs and wellness.

F03. Best Consumer Durables Packaging Design

Consumer technology, homeware, furniture, lighting, toys, fashion, home appliances, other durables.

F04. Best Consumer Durables Product Design

Consumer technology, homeware, furniture, lighting, toys, fashion, home appliances, other durables.

F05. Best Consumer Goods Packaging Design

All food / drink, cleaning products, household goods and other FMCG packaging.

F06. Best Consumer Goods Product Design

All food / drink, cleaning products, household goods and other FMCG packaging.

F07. Best Eco-Friendly / Sustainable Packaging Design

The use of packaging design to positively impact society. This may include but is not limited to, education, health, medical, global social
challenges etc.

F08. Best Eco-Friendly / Sustainable Product Design

The use of product design to positively impact society. This may include but is not limited to, education, health, medical, global social
challenges etc.

F09. Most Innovative Packaging Design

Innovative solutions in association with packaging. Brand-aligned, breakthrough and revolutionary ideas with forward-thinking
methods that are rooted in finding solutions to challenges and / or propelling a brand forward.

F10. Most Innovative Packaging Design

The use of new technologies, depth of development, techniques, methods and materials to create a truly innovative product with design solutions that enhance the quality of life through their functionality, problem solving, ease of use, ergonomics and product compliance with appropriate standards.

G01. Best Art Direction – Brand & Communications Design

The overall design, direction and visual execution for brand identity, logo design, self-promotion, brand environment design, brand
collateral, corporate communications, promotional items and other comprehensive branding programmes.

G02. Best Art Direction – Packaging Design

Entries in these categories will focus on the overall design, direction and visual execution in a packaging design

G03. Best Copywriting – Brand & Communications Design

How the copywriting brings the creative idea to life in a brand identity, logo design, self-promotion, brand environment design, brand
collateral, corporate communications, promotional items and other comprehensive branding programmes.

G04. Best Copywriting – Packaging Design

Entries in these categories will focus on how the copywriting brings the creative idea to life in a packaging design

G05. Best Illustration – Brand & Communications Design

Creative impact of the illustration on a brand identity, logo design, self-promotion, brand environment design, brand collateral,
corporate communications, promotional items and other comprehensive branding programmes.

G06. Best Illustration – Packaging Design

Entries in these categories will focus on the creative impact of the illustration in a packaging design

G07. Best Photography – Brand & Communications Design

Engagement through creative expression in a brand identity, logo design, self-promotion, brand environment design, brand collateral,
corporate communications, promotional items and other comprehensive branding programmes.

G08. Best Photography – Packaging Design

Entries in these categories will focus on engagement through creative expression in a packaging design

G09. Best Use of Typography – Brand & Communications Design

Including brand identity, logo design, self-promotion, brand environment design, brand collateral, corporate communications,
promotional items and other comprehensive branding programmes.

G10. Best Use of Typography – Packaging Design

Design aesthetics and storytelling conveyed through the use of typography in Packaging Design