#Adworld2024
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Ad World Showdown 2024

Brand Advertising (Digital)

Entries will need to demonstrate ideas that engage consumers using any and every form of Digital media including but not limited to Social Media, Search Engine Optimization, Mobile Advertising, Affiliate, Cross Channel, Display etc to communicate a message or immerse consumers in a brand experience.
Jury Criteria: 20% idea; 30% strategy; 20% execution; 30% impact and results

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Explore the categories

  • M02. Best Traditional Campaign – Direct
  • P01. Best Digital Campaign – Business Services
  • P02. Best Digital Campaign – Conglomerate
  • P03. Best Digital Campaign – Consumer Goods
  • P04. Best Digital Campaign – Consumer Services
  • P05. Best Digital Campaign – eCommerce / mCommerce
  • P06. Best Digital Campaign – Education
  • P07. Best Digital Campaign – Finanical Services/Banking Enterprises
  • P08. Best Digital Campaign – Healthcare
  • P09. Best Digital Campaign – Media / Entertainment / Sports
  • P10. Best Digital Campaign – Not-for- profit / Charity / Government
  • P11. Best Digital Campaign – Real Estate
  • P12. Best Digital Campaign – Retail
  • P13. Best Digital Campaign – Travel, Leisure, Restaurants & Fast Food Chains
  • Q01. Best Digital Campaign – Affiliate
  • Q02. Best Digital Campaign – Display
  • Q03. Best Digital Campaign – Email
  • Q04. Best Digital Campaign – Facebook
  • Q05. Best Digital Campaign – Instagram
  • Q06. Best Digital Campaign – LinkedIn
  • Q07. Best Digital Campaign – Mobile
  • Q08. Best Digital Campaign – Search
  • Q09. Best Digital Campaign – Social (Others)
  • Q10. Best Digital Campaign – Trends/Moment
  • Q11. Best Digital Campaign – Twitter
  • Q12. Best Digital Campaign – Video
  • Q13. Best Digital Campaign – Youtube
  • Q14. Best Digital Campaign – Community Management
  • Q15. Best Digital Campaign through Content Creation & Production
  • Q16. Best Digital Campaign through Content Discovery & Amplification
  • Q17. Best Digital Campaign through Innovative Use of Influencers
  • Q18. Best Digital Campaign through Social Messenger
  • Q19. Best Digital Gamification Campaign
  • R01. Best Digital Media Integrated Campaign
  • R02. Best Low Budget Digital Media
  • R03. Best Use of Digital Media for Brand Voice & Strategic Storytelling
  • R04. Best Use of Digital Media for Launch / Re-launch
  • R05. Best Use of Technology
  • R06. Digital Media Effectiveness
  • S01. Best Use of Data Integration
  • S02. Best Use of Data-Driven Insight
  • S03. Best Use of Data-Driven Targeting
  • S04. Best Use of Real-Time Data
  • S05. Best Use of Social Data

M02. Best Traditional Campaign – Direct

Celebrating Direct to Consumer Campaigns including but not limited to Brand Literature Distribution, Telemarketing, Voicemail, Broadcast Faxing, Couponing, Direct-mail, Insert Media, Direct selling, Grassroots or Community Advertising etc. that build brand awareness and advocacy. Entries should demonstrate how this media was harnessed to increase brand awareness and relevance.

P01. Best Digital Campaign – Business Services

Legal, financial, B2B technology, consultancies & professional services, marketing, advertising, PR, internal & corporate comms & other
business services.

P02. Best Digital Campaign – Conglomerate

All groups and major collaborative conglomerates

P03. Best Digital Campaign – Consumer Goods

All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG,
clothing and accessories, furniture, consumer electronics and cars and automotive products & services.

P04. Best Digital Campaign – Consumer Services

All enterprises/brands/websites/apps/protals providing consumer services including but not limiting to food and other deliveries,
bookings, lifestyle, news, telecommunication, professional services etc.

P05. Best Digital Campaign – eCommerce / mCommerce

All digital platform engaged in any kind of sales of products / services

P06. Best Digital Campaign – Education

All institues, enterprises, apps and websites dealing with education/educational content

P07. Best Digital Campaign – Finanical Services/Banking Enterprises

All enterprises/brands/websites/apps/portals dealing in Financial services and products including but not limited to banking, insurance,
fintech, payment gateways, forex, money transfer etc.

P08. Best Digital Campaign – Healthcare

All Fitness and healthcare products and services including but not limited to Pharma, OTC drugs, wellness apps and devices

P09. Best Digital Campaign – Media / Entertainment / Sports

Music, film, television, sports, publications & media, books, news, digital platforms and indivduals (celebs)

P10. Best Digital Campaign – Not-for- profit / Charity / Government

Government, public information, other not-for-profit, military, charities, non-profit.

P11. Best Digital Campaign – Real Estate

Including but not limited to residential, commercial, Industrial, Sustainable Real Estate

P12. Best Digital Campaign – Retail

All shops and outlets, including online shopping, opticians, hairdressers and estate agents

P13. Best Digital Campaign – Travel, Leisure, Restaurants & Fast Food Chains

All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All restaurants and fast food chains, including cafes and bars.

Q01. Best Digital Campaign – Affiliate

Celebrating Affiliate Campaigns that build brand awareness and advocacy. Entries should demonstrate how Digital Media was harnessed
to increase brand awareness and relevance.

Q02. Best Digital Campaign – Display

Celebrating Display Campaigns including but not limited to digital banners, buttons, pop-ups, videos etc. that build brand awareness
and advocacy. Entries should demonstrate how the media was harnessed to increase brand awareness and relevance.

Q03. Best Digital Campaign – Email

Celebrating Email Campaigns that build brand awareness and advocacy. Entries should demonstrate how Emailers as a media was
harnessed to increase brand awareness and relevance.

Q04. Best Digital Campaign – Facebook

Celebrating Facebook Campaigns that build brand awareness and advocacy. Entries should demonstrate how this media was harnessed
to increase brand awareness and relevance.

Q05. Best Digital Campaign – Instagram

Celebrating Instagram Campaigns that build brand awareness and advocacy. Entries should demonstrate how this media was harnessed
to increase brand awareness and relevance.

Q06. Best Digital Campaign – LinkedIn

Celebrating LinkedIn Campaigns that build brand awareness and advocacy. Entries should demonstrate how this media was harnessed to
increase brand awareness and relevance.

Q07. Best Digital Campaign – Mobile

Celebrating Mobile Campaigns that build brand awareness and advocacy. Entries should demonstrate how Mobile was harnessed to
increase brand awareness and relevance.

Q08. Best Digital Campaign – Search

Celebrating Search Marketing Campaigns that build brand awareness and advocacy. Entries should demonstrate how this media was
harnessed to increase brand awareness and relevance.

Q09. Best Digital Campaign – Social (Others)

Celebrating Social Campaigns which were carried out on a social platform (except Facebook, Instagram, Youtube, Twitter and LinkedIn) that build brand awareness and advocacy. Entries should demonstrate how this media was harnessed to increase brand awareness and relevance.

Q10. Best Digital Campaign – Trends/Moment

Real-time campiagns designed to respond and engage in the conversation around world events, public affairs and other real-world, real-
time activity in a creative and meaningful way.

Q11. Best Digital Campaign – Twitter

Celebrating Twitter Campaigns that build brand awareness and advocacy. Entries should demonstrate how the media was harnessed to
increase brand awareness and relevance.

Q12. Best Digital Campaign – Video

Celebrating Video Marketing Campaigns that build brand awareness and advocacy. Entries should demonstrate how video as a media was
harnessed to increase brand awareness and relevance.

Q13. Best Digital Campaign – Youtube

Celebrating Youtube Campaigns that build brand awareness and advocacy. Entries should demonstrate how this media was harnessed to
increase brand awareness and relevance.

Q14. Best Digital Campaign – Community Management

Recognising the development, maintenance and nurturing of brand relationships. Entries should demonstrate how engaging with a brand’s community / targeted audience using traditional media built its reputation and established trust & authority within the community.

Q15. Best Digital Campaign through Content Creation & Production

Content created and produced to entertain, inspire or educate. Entries should demonstrate how the content created was audience
relevant and engaging as well as in line with brand messaging.

Q16. Best Digital Campaign through Content Discovery & Amplification

Recognising a creative approach to content amplification and distribution in order to reach the largest potential audience. Entries should demonstrate how a combination of tradional media adverts contributed to increased brand engagement and awareness.

Q17. Best Digital Campaign through Innovative Use of Influencers

The creative and innovative use of influencers to drive brand message and awareness to a specific audience.

Q18. Best Digital Campaign through Social Messenger

Celebrating Messaging Campaigns including but not limited to instant messaging, push notifications, video messaging, photo sharing, SMS etc. that build brand awareness and advocacy. Entries should demonstrate how Messaging as a medium was harnessed to increase brand awareness and relevance.

Q19. Best Digital Gamification Campaign

Games either specifically made for a brand or the strategic and creative integration of a brand into a game designed for and played on a
mobile device. Entries should demonstrate how this media was harnessed to increase brand awareness and relevance.

R01. Best Digital Media Integrated Campaign

Work that has successfully integrated the chosen elements or channels throughout the campaign, with evidence of how well the different types complement and build on each other to communicate the brand’s message and / or change consumer awareness and attitudes.

R02. Best Low Budget Digital Media

Strategic and creative use of modest budgets and/or resources to create maximum impact.

R03. Best Use of Digital Media for Brand Voice & Strategic Storytelling

Customised Digital Media strategies designed to communicate a particular point of view / story of a brand / organisation in a consistently relevant way and to build an emotional connection with employees, shareholders and customers alike.

R04. Best Use of Digital Media for Launch / Re-launch

Work created to launch or re-launch a product or service.

R05. Best Use of Technology

Existing or new technology that pushes the boundaries of digital media to execute or support a campaign, including but not limited to
artificial intelligence, virtual reality, robotics, gadgets and electronics, wearable and interactive technology, etc.

R06. Digital Media Effectiveness

Recognises creative work that has a proven impact toward building brand affinity/sales. Entries should provide results data, as well as details of measurement tools and analysis methods used to evaluate results. Consideration will be given to tangible business results and the quality and quantity of media.

S01. Best Use of Data Integration

The creative interpretation of data to demonstrate how different streams were integrated to provide new insights from planning through
to delivery of a creative campaign or brand strategy.

S02. Best Use of Data-Driven Insight

The use of data to uncover or generate insights that contribute to the effectiveness of a campaign execution.

S03. Best Use of Data-Driven Targeting

The creative use or interpretation of data delivered effective targeting. Entries should show how data contributed either to
programmatic targeting, or provided a key quantitative insight that helped define the target, brand message or channel.

S04. Best Use of Real-Time Data

The use of data, created or used in real-time, provided dynamic content or enabled an on-going consumer relationship.

S05. Best Use of Social Data

The creative use of data specifically generated from social media. Insights gained through the strategic use of social data and associated
targeting methods will be considered.