Entries should demonstrate an inspiring and innovative implementation of ideas; work which is enhanced and amplified by a game-changing channel strategy.
Jury Criteria: 30% insight & idea; 20% strategy; 20% execution; 30% impact and results
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Ad World Showdown 2023
Brand Advertising (Media Planning)
Explore the categories
- T01. Best Media Planning – Business Services
- T02. Best Media Planning – Conglomerate
- T03. Best Media Planning – Consumer Goods
- T04. Best Media Planning – Consumer Services
- T05. Best Media Planning – eCommerce / mCommerce
- T06. Best Media Planning – Education
- T07. Best Media Planning – Finanical Services/Banking Enterprises
- T08. Best Media Planning – Healthcare
- T09. Best Media Planning – Media / Entertainment
- T10. Best Media Planning – Not-for- profit / Charity / Government
- T11. Best Media Planning – Real Estate
- T12. Best Media Planning – Retail
- T13. Best Media Planning – Travel, Leisure, Restaurants & Fast Food Chains
- U01. Best Media Insights & Strategy
- U02. Best Media Planning
- U03. Best Use of Integrated Media
- U04. Media Execution
T01. Best Media Planning – Business Services
Legal, financial, B2B technology, consultancies & professional services, marketing, advertising, PR, internal & corporate comms & other
business services.
T02. Best Media Planning – Conglomerate
All groups and major collaborative conglomerates
T03. Best Media Planning – Consumer Goods
All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG,
clothing and accessories, furniture, consumer electronics and cars and automotive products & services.
T04. Best Media Planning – Consumer Services
All enterprises/brands/websites/apps/protals providing consumer services including but not limiting to food and other deliveries,
bookings, lifestyle, news, telecommunication, professional services etc.
T05. Best Media Planning – eCommerce / mCommerce
All digital platform engaged in any kind of sales of products / services
T06. Best Media Planning – Education
All institues, enterprises, apps and websites dealing with education/educational content
T07. Best Media Planning – Finanical Services/Banking Enterprises
All enterprises/brands/websites/apps/portals dealing in Financial services and products including but not limited to banking, insurance,
fintech, payment gateways, forex, money transfer etc.
T08. Best Media Planning – Healthcare
All Fitness and healthcare products and services including but not limited to Pharma, OTC drugs, wellness apps and devices
T09. Best Media Planning – Media / Entertainment
Music, film, television, publications & media, books, news, digital platforms and indivduals (celebs)
T10. Best Media Planning – Not-for- profit / Charity / Government
Government, public information, other not-for-profit, military, charities, non-profit.
T11. Best Media Planning – Real Estate
Including but not limited to residential, commercial, Industrial, Sustainable Real Estate
T12. Best Media Planning – Retail
All shops and outlets, including online shopping, opticians, hairdressers and estate agents
T13. Best Media Planning – Travel, Leisure, Restaurants & Fast Food Chains
All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All restaurants and fast food chains, including cafes and bars.
U01. Best Media Insights & Strategy
The use of unlocked insights and understanding of consumer behaviour / needs in order to develop a customised media strategy to meet
a brands specific business objectives, marketing goals and overall brand’s positioning.
U02. Best Media Planning
The sourcing and selection of media platforms to deliver a brand’s message. Entries should detail reach, penetration and frequency of the
message to generate the desired response.
U03. Best Use of Integrated Media
Integration of chosen media throughout a campaign. Entries should demonstrate how well the different mediums complement and
build on each other to communicate the brand’s message.
U04. Media Execution
Entries should demonstrate how media thinking and skilful negotiations with media owners contributed to the execution of a campaign across selected channels and achieved business goals. Consideration will be given to the buying of media as part of brand storytelling and to the creative delivery.