#Adworld2024
Submit Nominations

Ad World Showdown 2024

Brand Advertising (Media Planning)

Entries should demonstrate an inspiring and innovative implementation of ideas; work which is enhanced and amplified by a game-changing channel strategy.
Jury Criteria: 30% insight & idea; 20% strategy; 20% execution; 30% impact and results

76

Explore the categories

  • T01. Best Media Planning – Business Services
  • T02. Best Media Planning – Conglomerate
  • T03. Best Media Planning – Consumer Goods
  • T04. Best Media Planning – Consumer Services
  • T05. Best Media Planning – eCommerce / mCommerce
  • T06. Best Media Planning – Education
  • T07. Best Media Planning – Finanical Services/Banking Enterprises
  • T08. Best Media Planning – Healthcare
  • T09. Best Media Planning – Media / Entertainment
  • T10. Best Media Planning – Not-for- profit / Charity / Government
  • T11. Best Media Planning – Real Estate
  • T12. Best Media Planning – Retail
  • T13. Best Media Planning – Travel, Leisure, Restaurants & Fast Food Chains
  • U01. Best Media Insights & Strategy
  • U02. Best Media Planning
  • U03. Best Use of Integrated Media
  • U04. Media Execution

T01. Best Media Planning – Business Services

Legal, financial, B2B technology, consultancies & professional services, marketing, advertising, PR, internal & corporate comms & other
business services.

T02. Best Media Planning – Conglomerate

All groups and major collaborative conglomerates

T03. Best Media Planning – Consumer Goods

All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG,
clothing and accessories, furniture, consumer electronics and cars and automotive products & services.

T04. Best Media Planning – Consumer Services

All enterprises/brands/websites/apps/protals providing consumer services including but not limiting to food and other deliveries,
bookings, lifestyle, news, telecommunication, professional services etc.

T05. Best Media Planning – eCommerce / mCommerce

All digital platform engaged in any kind of sales of products / services

T06. Best Media Planning – Education

All institues, enterprises, apps and websites dealing with education/educational content

T07. Best Media Planning – Finanical Services/Banking Enterprises

All enterprises/brands/websites/apps/portals dealing in Financial services and products including but not limited to banking, insurance,
fintech, payment gateways, forex, money transfer etc.

T08. Best Media Planning – Healthcare

All Fitness and healthcare products and services including but not limited to Pharma, OTC drugs, wellness apps and devices

T09. Best Media Planning – Media / Entertainment

Music, film, television, publications & media, books, news, digital platforms and indivduals (celebs)

T10. Best Media Planning – Not-for- profit / Charity / Government

Government, public information, other not-for-profit, military, charities, non-profit.

T11. Best Media Planning – Real Estate

Including but not limited to residential, commercial, Industrial, Sustainable Real Estate

T12. Best Media Planning – Retail

All shops and outlets, including online shopping, opticians, hairdressers and estate agents

T13. Best Media Planning – Travel, Leisure, Restaurants & Fast Food Chains

All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All restaurants and fast food chains, including cafes and bars.

U01. Best Media Insights & Strategy

The use of unlocked insights and understanding of consumer behaviour / needs in order to develop a customised media strategy to meet
a brands specific business objectives, marketing goals and overall brand’s positioning.

U02. Best Media Planning

The sourcing and selection of media platforms to deliver a brand’s message. Entries should detail reach, penetration and frequency of the
message to generate the desired response.

U03. Best Use of Integrated Media

Integration of chosen media throughout a campaign. Entries should demonstrate how well the different mediums complement and
build on each other to communicate the brand’s message.

U04. Media Execution

Entries should demonstrate how media thinking and skilful negotiations with media owners contributed to the execution of a campaign across selected channels and achieved business goals. Consideration will be given to the buying of media as part of brand storytelling and to the creative delivery.