Entries will need to demonstrate ideas that engage consumers using any and every form of Traditional (Below the line and Above the line) media including but not limited to TV, Print, Radio, OOH, Cinema, Direct, Events & Activations to communicate a message or immerse consumers in a brand experience.
Jury Criteria: 20% idea; 30% strategy; 20% execution; 30% impact and results
Legal, financial, B2B technology, consultancies & professional services, marketing, advertising, PR, internal & corporate comms & other
business services.
All groups and major collaborative conglomerates
All fast moving & durable consumer goods, including food and drinks, toiletries, cleaning products, other household goods, other FMCG,
clothing and accessories, furniture, consumer electronics and cars and automotive products & services.
All enterprises/brands/websites/apps/protals providing consumer services including but not limiting to food and other deliveries,
bookings, lifestyle, news, telecommunication, professional services etc.
All digital platform engaged in any kind of sales of products / services
All institues, enterprises, apps and websites dealing with education/educational content
All enterprises/brands/websites/apps/portals dealing in Financial services and products including but not limited to banking, insurance, fintech, payment gateways, forex, money transfer etc.
All Fitness and healthcare products and services including but not limited to Pharma, OTC drugs, wellness apps and devices
Music, film, television, sports, publications & media, books, news, digital platforms and indivduals (celebs)
Government, public information, other not-for-profit, military, charities, non-profit.
Including but not limited to residential, commercial, Industrial, Sustainable Real Estate
All shops and outlets, including online shopping, opticians, hairdressers and estate agents
All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms. All restaurants and fast food chains, including cafes and bars.
Celebrating Cinema Campaigns including but not limited to Cinema Advertising, Brand Placements, In-Theatre Advertising etc. that build brand awareness and advocacy. Entries should demonstrate how the media was harnessed to increase brand awareness and relevance.
Celebrating Events/BTL Campaigns including but not limited to events, activations, live-shows, concerts, point-of-sale installations, flash- mobs, etc. that build brand awareness and advocacy. Entries should demonstrate how this media was harnessed to increase brand awareness and relevance.
Celebrating OOH Campaigns including but not limited to Billborads, Hoardings, Structure Branding, Wall Paintings, Digital Screens, etc. that build brand awareness and advocacy. Entries should demonstrate how OOH as a Medium was harnessed to increase brand awareness and relevance.
Celebrating Print Campaigns including but not limited to Newspapers, Magazines, periodicals, books, In-house literature etc. that build brand awareness and advocacy. Entries should demonstrate how Print Media was harnessed to increase brand awareness and relevance.
Celebrating Radio Campaigns including but not limited to Sopt Ads, RJ mentions, Sponsored Content, Shows etc. that build brand
awareness and advocacy. Entries should demonstrate how Radio Media was harnessed to increase brand awareness and relevance.
Real-time campiagns designed to respond and engage in the conversation around world events, public affairs and other real-world, real-
time activity in a creative and meaningful way.
Celebrating TV Campaigns including but not limited to TVCs, Sposnored Shows, Branded Content, Live Shows that build brand awareness
and advocacy. Entries should demonstrate how TV as a medium was harnessed to increase brand awareness and relevance.
Recognising the development, maintenance and nurturing of brand relationships. Entries should demonstrate how engaging with a brand’s community / targeted audience using traditional media built its reputation and established trust & authority within the community.
Content created and produced to entertain, inspire or educate. Entries should demonstrate how the content created was audience relevant and engaging as well as in line with brand messaging.
Recognising a creative approach to content amplification and distribution in order to reach the largest potential audience. Entries should demonstrate how a combination of tradional media adverts contributed to increased brand engagement and awareness.
The creative and innovative use of influencers to drive brand message and awareness to a specific audience.
Strategic and creative use of modest budgets and/or resources to create maximum impact.
Work that has successfully integrated the chosen elements or channels throughout the campaign, with evidence of how well the different types complement and build on each other to communicate the brand’s message and / or change consumer awareness and attitudes.
Existing or new technology that pushes the boundaries of traditional media to execute or support a campaign, including but not limited
to artificial intelligence, virtual reality, robotics, gadgets and electronics, wearable and interactive technology, etc.
Customised Traditional Media strategies designed to communicate a particular point of view / story of a brand / organisation in a consistently relevant way and to build an emotional connection with employees, shareholders and customers alike.
Work created to launch or re-launch a product or service.
Recognises creative work that has a proven impact toward building brand affinity/sales. Entries should provide results data, as well as details of measurement tools and analysis methods used to evaluate results. Consideration will be given to tangible business results and the quality and quantity of media.
The creative interpretation of data to demonstrate how different streams were integrated to provide new insights from planning through
to delivery of a creative campaign or brand strategy.
The use of data to uncover or generate insights that contribute to the effectiveness of a campaign execution.
The creative use or interpretation of data delivered effective targeting. Entries should show how data contributed either to effective
targeting, or provided a key quantitative insight that helped define the target, brand message or channel.
The use of data, created or used in real-time, provided dynamic content or enabled an on-going consumer relationship.
The creative use of data specifically generated from social media. Insights gained through the strategic use of social data and associated
targeting methods will be considered.