Ad World Showdown 2023

Rituraj Bidwai

A decade of experience in Marketing and Brand Communication with specialization in Digital.
Astute understanding of various digital marketing channels coupled with solid technical knowledge gives me an edge in implementing brand related campaigns derived from the overall business objectives. Data is an integral part of my work style ensuring a fair balance of execution and result KPIs, important for any strategy to be successful.
The work done during my stint with Godrej won awards by “Asia Retail Congress” and “CMO Asia Brand and Marketing Excellence Awards”.
Relevant areas of core strengths – Digital strategy in Search, Social, Mobile, User Experience on web and mobile, Analytics mapping on Search and Social channels, User journey management, SEM, Online Reputation Management, SEO, eCRM, Media planning and performance marketing.

Charandeep Singh

Charandeep Singh heads Marketing and CRM function at TVS Credit. He is an Agricultural Engineer from Punjab Agricultural University and holds an MBA degree in marketing from Narsee Monjee Institute of Management Studies, Mumbai. With over 15 years of experience in marketing, sales, CRM, and strategy across BFSI and automotive companies, he has led various initiatives in brand communication, market research, digital business, analytics, and customer relationship management. He has been at the helm of several transformational initiatives, including the development of corporate websites and mobile apps, and several award-winning brand campaigns.

He has also successfully executed programs to enhance customer experience and engagement. He has been instrumental in developing the new brand identity for TVS Credit leading to a new visual identity system and re-positioning of the brand in line with changing business requirements. Under his leadership, the organization has won several accolades for various marketing campaigns, such as the prestigious RMAI Flame Awards Asia 2018 for The Best Visibility and Visual Campaign of the Year. He was also named as APAC’s Top content mogul for the year 2020 by CMS – Asia, Top 100 Digital Marketers by Adobe Digi100 for the year 2018, and Top 50 Content Marketing Leaders by LinkedIn for the year 2018. In addition, during his stint at MMFSL, he won the Youth Achiever of the Year at the Rural Marketing Awards 2017.

Sudhanshu Tripathi

Sudhanshu Tripathi is an entrepreneurial leader who loves to work at the cusp of technology and human impact. He is currently the VP, Head of Marketing & Growth at Quick Heal. Prior to this, he was Head of Marketing & ESG at Sterlite Power. His marketing efforts have successfully created global brands and unlocked value through strategic initiatives across startups as well as global matrix organizations.

Through his ESG mandate, he has successfully integrated ESG into the core business processes and is enabling a sustainable brand transformation. He has also led ESG investor due diligences resulting in equity & debt raise of more than $250 million. In past, he has worked with brands like CYIENT, FINO & TCS.

Abhishek Gupta

Abhishek Gupta is the Chief Marketing Officer of Edelweiss Tokio Life Insurance and has been a part of the Edelweiss group for 7 years now. Be it his focus on customer experience or a flair for proactive marketing ideas, Abhishek has been at the forefront of driving brand saliency for Edelweiss Tokio Life. With an unmatched enthusiasm for marketing, Abhishek has delivered several unique campaigns for the company. With over 2 decades of experience in sales and marketing, Abhishek has previously worked with The Mobile Store (Essar Group), Bharti Retail, Spencer Retail, ICICI Bank, and Shoppers Stop. He has been recognised as one of the ‘25 Most Outstanding Marketing Professional of India at World Brand Congress 2014’, ‘Most Influential Marketing Leaders 2017’, and ‘Global Marketing Leaders 2019’ at World Marketing Congress. He regularly speaks at industry forums, and serves as Guest Faculty at reputed management institutes in India.

Raja Chakraborty

Raja Chakraborty
Marketing Head (SAARC & SEA) Global P&L Head (Male Grooming) | Emami International
A passionate consumer marketer and business enthusiast with 2 decades of experience across the consumer goods sector with companies like Raymond, Pepsico, Bayer, Nerolac & Currently working as Mktg Head (SAARC & SEA) and Global P&L Head (Male Grooming) at Emami’s International Business. He has played a key role in building many brands across categories like PARK AVENUE, NEROLAC, BABOOL, MESWAK, ODONIL & ODOMOS. He likes to build training content for budding marketeers and loves watching movies and is an amateur singer.

Sapna Desai

Sapna is responsible for developing and implementing the overall Marketing and Brand Strategy to drive the growth agenda for the organization. She leads the Consumer Insights, Online Sales, Brand Strategy and Media, Corporate Communication, Channel and Digital Marketing functions. Before joining ManipalCigna, she was responsible for providing strategic direction and leadership for financial brands at Ogilvy Advertising, Mumbai. She has also worked across service industries; including ING Life Insurance, Indian School of Business and BPL Mobile in various marketing roles. Sapna has rich experience in all aspects of direct, mass and digital marketing besides having managed some of the largest and respected brands. She also has experience in business development and product management in the services sector. Sapna is a commerce graduate with an MBA from NMIMS, Mumbai and has been a jury member at various ADClubs, EMVIES, EFFIES, ABBYs, IAMAI & DMAi awards.

Raja M.V.S.M.A

Raja is a Pharma marketing & sales leader with over 27 years of extensive & rich experience in Building Pharma Brands across Emerging Markets. He is associated with Dr. Reddy’s for over 24 years, presently designated as Head – Marketing & Strategy (Emerging Markets). In his role, he has been instrumental in establishing & managing multi-functional Centre of Excellence (CoE) team that comprises of Marketing, Digital, Strategy, Medical, Portfolio and SFE based out of Hyderabad. He drives the marketing and strategy function across 33 Emerging markets which includes Russia, Brazil, China and key markets across CIS, ASEAN, Africa & LATAM. During his tenure at Dr. Reddy’s, Raja was responsible for building multimillion dollar brands across three channels – Rx, OTC & Hospital/Institutional biz; Handled P&L roles in CIS markets, SA & Australia.

Prasad Pimple

Prasad is a firm believer in the process of ideation – experimentation – learning fast – succeeding faster & scaling up cheap.

A Chemical Engineer from UDCT & MBA from JBIMS, Prasad has 19 years of experience in Digital business, brand & product management, customer acquisition, customer life cycle management, strategy, business planning and research across insurance, telecom, banking and engineering sectors.

Prior to Kotak Life, Prasad has worked in HDFC Life, Tata Docomo, Vodafone, ICICI Bank & Kotak Mahindra Bank.

Shrishail Deshnur

Shrishail is a marketing professional with over 18 years of experience across categories of consumer products, financial services and pharma.Currently, he heads the consumer marketing function at Cipla and is instrumental in spearheading the company’s largest consumer awareness initiative.In his previous stint, he was heading the marketing function for the stationery business at Pidilite. Earlier in his career, he has worked with Berger paints, ICICI Prudential, MetLife, and Kotak Life.Shrishail is a foodie and a self-proclaimed movie critic. He loves to drive and play cricket with his 9-year-old son during his free time.

Sharmila Sandeep

An MBA in Marketing from PSG Institute of Management. Also holds M.A & M.Phil in Sociology. Sharmila joined Saint-Gobain -Gyproc in 2021 as the Head of Marketing.

Sharmila has 18yrs of Brand and Marketing experience across various industries. Prior to Saint-Gobain, Sharmila led marketing and product management at ICICI Bank, Bisleri, Pidilite, Hatsun Agro, Radio Mirchi & Future group retail. Sharmila has vivid interest and acquired skills in numerous handicrafts, conducts workshops and loves being a swimming coach. She unwinds by watching movies and social networking.

Mahip Dwivedi

Mahip is a digital marketing strategist with over 14+ years combined Online and Offline Marketing experience, with an extensive focus on Performance Marketing, Mobile App Marketing, New User Acquisition, Organic Growth & Strategic Alliances. A self-starter with the ability to translate corporate goals into Reality, motivated and sincerely enjoys developing and maintaining excellent relations. Passionate about how Digital Marketing has changed the face of advertising Mahip currently heads Tykeinvest.com as Head of Marketing.

Prior to Tyke Mahip was associated with brands like Flipkart, Bigbasket & Commonfloor.com where he managed their Digital & Performance Marketing Mahip has also worked with Brands like Kotak, Yahoo, Knight Frank India & HDFC Realty in the past with core focus on HNI Sales, Account Management & Offline Marketing.

Akshay Gaonkar

Currently VP D2C (Direct 2 Home) Home Delivery business at NHQ.

Previously National Head – JioInteract – World’s 1st Video Call Bot. It’s a patent filed Next Gen product, which I conceptualised & co-created, to help brands interact face to face with their audiences via a Video Call, using power of Artificial Intelligence based bot.

Previously National Head Home Business – handling High Value subs (HNI, Postpaid). Created 90 mins hyperlocal home delivery format from scratch at Reliance Jio. Part of launch team at Reliance Jio which created worlds largest Greenfield 4G LTE network in India, racing to leadership position within 2 years of launch.

Past profiles in Idea Cellular include, National Head Postpaid Product, National Head – Prepaid Acquisition (GM), Product Head (Delhi Haryana), BI and National Modern Trade Sales Head.

Diverse mix of Artificial Intelligence (AI), Product Marketing & Sales (Direct and Trade, in industries such as Telecom, FMCG and Consumer Durable, with a clear growth track record.

Rachita Sharma

Chitra Surana

Rubeena Singh

With an illustrious career, building and scaling media businesses across digital, print and broadcast, Rubeena is currently the Country Manager of Josh. A seasoned professional with over 21 years of rich experience and knowledge in business & product development, digital marketing, relationship management and advertising sales, Rubeena’s role involves shaping and expanding the content monetization model at Josh.

She started her career at Star TV, working with the sales team but spent a large part of her career at Network18 where she spearheaded the launch of CNBC Awaaz, Forbes India and Moneycontrol, her first tryst with the world of digital media. Prior to joining Josh, Rubeena was the CEO of iProspect India, a digital media company. She was named the ‘Marketing Leader of the Year 2018’ and the ‘Mobile Marketing Professional Of The Year 2019’ at ACEF Asian Leadership Awards.

In her previous roles, she is credited for spearheading various services like Intelligent Content, Martech among others to offer an entire spectrum of data-driven performance strategies. She has represented businesses at various forums like IAMAI, DMAi, ad:tech, among others as a speaker and panellist.

When she is not spearheading business performance, Rubeena is passionate about driving growth through inclusive people strategies, championing several diversity and inclusion initiatives. Voted as one of the ‘Top 50 Influential Women’ in the Media & Entertainment industry in India by the Impact magazine, Rubeena has been invited by Google and Facebook globally to advocate for women in leadership.

Yogin Vora

A Digital marketing connoisseur working currently for an OTT player across global markets. Started his career with Traditional Media planning at the age of 22. He strongly believes in “Curiosity is mother of invention & innovation”.
He was instrumental in launching India first & Global first products like YouTube Music Ads, Google Connected TV, Samsung Connected TV, Performance Max & Search Form AD by Google, Amazon FireTV & Reach Maximiser by Times Internet.
He is currently working as Head of Digital marketing for Zee5 Global markets. He has been constructive in scaling the business by 2.2X in year’s time. In his past role with HDFC Life he was able to grow the business by 8.1X in 3 years’ time. He has been consistent in delivering business while maintaining the sanity of brand value.