Country Manager | Josh
With an illustrious career, building and scaling media businesses across digital, print and broadcast, Rubeena is currently the Country Manager of Josh. A seasoned professional with over 21 years of rich experience and knowledge in business & product development, digital marketing, relationship management and advertising sales, Rubeena’s role involves shaping and expanding the content monetization model at Josh.
She started her career at Star TV, working with the sales team but spent a large part of her career at Network18 where she spearheaded the launch of CNBC Awaaz, Forbes India and Moneycontrol, her first tryst with the world of digital media. Prior to joining Josh, Rubeena was the CEO of iProspect India, a digital media company. She was named the ‘Marketing Leader of the Year 2018’ and the ‘Mobile Marketing Professional Of The Year 2019’ at ACEF Asian Leadership Awards.
In her previous roles, she is credited for spearheading various services like Intelligent Content, Martech among others to offer an entire spectrum of data-driven performance strategies. She has represented businesses at various forums like IAMAI, DMAi, ad:tech, among others as a speaker and panellist.
When she is not spearheading business performance, Rubeena is passionate about driving growth through inclusive people strategies, championing several diversity and inclusion initiatives. Voted as one of the ‘Top 50 Influential Women’ in the Media & Entertainment industry in India by the Impact magazine, Rubeena has been invited by Google and Facebook globally to advocate for women in leadership.