Jinal Shah is currently the Assistant Professor of Marketing at School of Commerce at Narsee Monjee Institute of Management Studies. Prior to this she has been the Head of the Department
Management Studies course at SIES college for 8 years. A Gold medallist in MBA from K J Somaiya Institute of Management Studies, she has also completed M.com. She has cleared NET SET exams in commerce and management 5 times. Currently pursuing PhD in Marketing from Mumbai University.
She has won nine times the award for best research paper in various International Conferences from prestigious educational institutions like MICA, JBIMS, SIMSR, SIECOMS, etc.
She has 4 publications to her credit – Two in ABDC – C Category, one in Scopus and one in UGC Care List. She has authored books on Consumer Behaviour, Digital Marketing and Brand Management.
She is also a contributing author at the portal Strategy Story with more than 6 articles to her credit.
She has also published two cases in the 15th edition of Marketing Management by Phillip Kotler. She is also the content developer for the 5th edition of Strategic Brand Management authored by Kevin Keller, Ambi Parmeswaran and Isaac Jacob and has a special mention in
the book. She has been recognized with the honor of Best Young Teacher by Higher Education Forum (HEF) for the outstanding contribution in the area of higher education.
With a deep passion for the domain of Personal Branding on LinkedIn, Jinal has taken sessions on these topics in more than 75 Colleges in India & Abroad like IIMs, IITs, JBIMS and various
schools & campuses of NMIMS to name a few. To know more about her story, check her LinkedIn account.





























