Ms. Azmat Habibulla is a marketing leader and digital enthusiast who has led business
transformation at some of the leading brands in the country in the FMCG & BFSI sectors. In her
vast experience of more than 25 years, she led impactful customer strategies, based on strong
consumer insights. Her expertise spans across a wide spectrum of domains such as Digital
marketing & business generation, Marketing Communication & Branding, Experiential and
Knowledge events, Strategic Partnerships, Community Building and Thought Leadership
initiatives.
Azmat’s career began in FMCG, working on popular consumer brands such as Promise
Toothpaste, Bertolli Olive Oil and Barilla Pasta. She has successfully led the launch of Meswak
toothpaste. She subsequently transitioned to BFSI with a long stint of 15 years in ICICI Bank.
She has launched innovative digital engagements, including the development of digital
communities like NRI Engage, SME Toolkit and a B2B marketplace. She has also conceived
immensely successful media properties like the Emerging India Awards, NRI Of the Year, India
Business Summit and SME Elite 50 with media partners like CNBC TV-18, Times Now & ET Now.
These properties have brought together Ministers of the government of India, Business leaders,
Influencers and Industry Experts. Currently, she’s leading the marketing at The South Indian Bank
as Chief Marketing officer.
Azmat is a change agent and has spearheaded some large strategic projects, managing large
teams and fostering cross functional collaboration to implement the organisational vision. She is
future focused and credited with spotting emerging trends early and leveraging them effectively.
As she strongly believes what learnt must be shared, she is passionate about mentoring and
investing time in nurturing talent.
Azmat is an artist, an avid traveller and the author of a popular travel blog





























