#Adworld2025
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About
AdWorld Showdown

Balaji Vaidyanathan is an award winning and accomplished global marketing leader with over 20 years of experience driving ground-breaking integrated marketing campaigns and strategic initiatives, leading from the front to build and inspire global cross-functional teams across complex organizations to enhance brand positioning, value, and revenues. In his current role since February 2019, Balaji is responsible for building the marketing value proposition and growing the brand’s strategic and digital footprint for the CEEMEA region, based out of Dubai. He also drives the marketing efforts for a global strategic project to launch the first ever fintech wealth management platform in Germany as part of a broader European market penetration strategy. Prior to this, Balaji was Deputy Head – Marketing for Franklin Templeton India based out of Mumbai, since February 2010, responsible for multi-million $ budgets and leading all key brand initiatives including advertising, investor education, events and advisor engagement.

Balaji has been one of the early adopters of leveraging gamification, content marketing and storytelling in the mutual fund industry to promote investor education in the online space. His deep understanding of consumer marketing and customer life-cycle journeys have won him dozens of awards globally for creativity, content, innovation and effectiveness.

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Previous Jury

Imran Qadri

Imran Qadri

India Harley-Davidson Motor Company
Balaaji Vaidyanathan

Balaaji Vaidyanathan

Franklin Templeton
Shrishail Deshnur

Shrishail Deshnur

Cipla
Kavita Jagtiani

Kavita Jagtiani

L&T Finance
Prasad Pimple

Prasad Pimple

Kotak Life
Sharmila Sandeep

Sharmila Sandeep

Saint-Gobain India Pvt Ltd- Gyproc Business
Soumen Das

Soumen Das

Cipla
Sudeep Chawla

Sudeep Chawla

Pidilite Industries Limited
Amiya Swarup

Amiya Swarup

Ernst & Young LLP
Rohit Gulati

Rohit Gulati

Johnson & Johnson Vision
Aditya Menon

Aditya Menon

Aditya Birla Fashion and Retail Ltd.
Ajey Maharaj

Ajey Maharaj

Fortis Healthcare
Anshuman Chkravarty

Anshuman Chkravarty

SOMANY CEREMICS
Amitabh Biswas

Amitabh Biswas

Times Network
Anil Gurnani

Anil Gurnani

TTK PRESTIGE
Bhaskar Majumdar

Bhaskar Majumdar

Egis, South Asia
Charu Malhotra

Charu Malhotra

APL Apollo Tubes Ltd.
Jiteen Aggarwal

Jiteen Aggarwal

Hettich India Pvt Ltd
Karan Sabde

Karan Sabde

Warner Bros. Entertainment
Kavita Vyas

Kavita Vyas

HSBC
Madhumita Phukan

Madhumita Phukan

Tech Mahindra
Mayank Prabhakar

Mayank Prabhakar

Vivo India
Neelima Burra

Neelima Burra

Luminous Power Technologies (P) Ltd
Nikhil Bharadwaj

Nikhil Bharadwaj

Bajaj Allianz General Insurance
Sachin Vashishtha

Sachin Vashishtha

Paisabazaar.com
Shobha Vasudevan

Shobha Vasudevan

Dell Technologies
Shweta Srivastava

Shweta Srivastava

Dr. Reddy's Laboratories Ltd.
Sumeet Pahwa

Sumeet Pahwa

Tata Tele Business Services
Adhishree Murdia

Adhishree Murdia

ZEE5 Global

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